American beef consumption is declining...
"The beef industry says
more beef is being eaten now than ever. But that's a function of a growing population.
Most Americans eat less beef than in 1970; per capita consumption of beef has
fallen 11 percent, while chicken consumption has gone up 68 percent, and turkey
demand has gone up 74 percent. Americans are also spending less on beef. Adjusted
for inflation, Americans spent $355 per capita on beef in 1980. In 2001, they
spent $200." Judd Slivka. Ranchers a dying breed: West's once-thriving
cattle industry suffering. The Arizona Republic (July 15, 2002).